Platform for broadcasters and media companies to deliver monetized video — capturing, standardizing, synchronizing, and routing data to client endpoints at scale devops automation.
Industry
Media & Broadcast
Services
Technologies
Broadcast technology company partnered with Spectrum to address operational and technology gaps in media & broadcast. Legacy ingestion could not keep pace with live event volume. Client integrations required custom exports per broadcaster. Spectrum applied a phased delivery model — 10 months — aligning stakeholders, compliance needs, and production cadence. Since 2016, Spectrum has delivered similar programs with managed teams and fixed-cost options.
Legacy ingestion could not keep pace with live event volume. Client integrations required custom exports per broadcaster.
Legacy pipelines dropped frames during peak live events.
Each broadcaster required bespoke integrations.
Monolith deployments were too slow for revenue features.
Live sports and news demanded sub-second routing visibility.
Broadcasters pay for seconds of reliability during live events — dropped frames are revenue lost. We replaced bespoke exports with APIs and put ingest on streaming infrastructure that scales when audiences spike.
Live capture feeds Kafka topics partitioned by event and venue; normalization services strip vendor-specific quirks before fan-out to subscribers. Backpressure handling was load-tested against last season’s peak finals — the engineering team watched lag metrics, not CPU alone. Replays and live share the same schema so client apps do not fork logic.
Each broadcaster used to get a custom export job; product management wanted a catalog instead. Standard REST endpoints deliver synchronized metadata, ad markers, and engagement signals with versioning and sandbox keys for integrators. Onboarding a new client is provisioning and keys — not a quarter-long integration project.
Live events autoscale on queue lag and connection counts; SLO dashboards page SRE when error budgets burn during premieres. Incident runbooks name who rolls back the deployment vs. who scales nodes — learned after a championship match rehearsal. Post-event reviews feed back into capacity plans for the next rights deal.
Data routing
Client onboarding
Live event scale
Live and replay traffic share Kafka schemas and normalization services — client apps consume standard APIs instead of bespoke export jobs.
Partitioned topics by event and venue absorb championship-level spikes; backpressure tests used prior-season peaks as benchmarks. Normalization strips vendor-specific quirks before fan-out.
Versioned REST endpoints deliver metadata, ad markers, and engagement signals with sandbox keys for integrators. Onboarding is provisioning and credentials — not a custom ETL project per broadcaster.
SLO dashboards and autoscaling policies tie to queue lag and connection counts. Incident runbooks separate rollback from horizontal scale actions learned in dress rehearsals.
Spectrum addressed bottlenecks and compliance needs while keeping delivery incremental and measurable.
Delivered and measured in production with stakeholder sign-off.
Delivered and measured in production with stakeholder sign-off.
Delivered and measured in production with stakeholder sign-off.
Broadcasters onboard through standard APIs while live events scale on streaming infrastructure — custom export projects are no longer the default integration.
Routing visibility
Client onboarding
Live event scale
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Typical engagement · 10 months
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